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VP, Account Planner

VP, Account Planner

Job ID 
2017-8962
Location 
US-NY-New York
Category 
Account Planning

Description

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Title: VP, Account Planner

 

Company/Location: Patients and Purpose

 

Department/Discipline: Account Planning

 

Responsibilities:

  • Identify and leverage market and customer insights into meaningful brand idea and strategies.
  • Work closely with account management and creative teams to become a valued strategic partner both internally and externally
  • Create a “workshop” style environment dialogue that inspires creative thinking among diverse groups of people
  • Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
  • Provide an agency perspective on market research planning, execution and translation.
  • Participate in New Business efforts—conducting market research, writing the creative brief, and presenting key insights to the prospective client.

 

Qualifications and Experience:

  • Candidates should have 5-7 years of account planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.
  • Desire and ability to apply their skills to the creative development process.
  •  Consumer healthcare experience a plus