Associate Director, Experience Planning

Job ID
US-NY-New York
Strategy & Insight


Our Purpose 

We’re a full-service agency dedicated to patients and marketing health brands. Our purpose is to make patients better—better communicators with their doctors, better managers of their treatments, and better advocates for their health. Since we opened our doors in 2000 as CDMiConnect, we have always put patients first. Now, as Patients & Purpose, we’re proud to put them in our name. 


Our People Make The Place 
There’s a real sense of community and chemistry here. Our people are a little bit nicer, friendlier, and more collaborative. We genuinely enjoy what we do, and we come together to make a difference in patients’ lives. From new hire happy hours to seasonal events like our summer party, we’re a group that knows how to work hard and have fun.   



The VP, Associate Director, Innovation, is part of our agency’s Experience Planning (XP) group and leads our our EDG Labs collective, which is our tech-forward, innovation-obsessed collective responsible for enabling our agency and clients to action-on advanced and emerging technologies by providing intelligence, inspiration, ideation, and strategic/technical guidance from insight to launch. 


Our Experience Planning (XP) group is our team of digital-first experts who sit at the intersection of brand strategy, creative, and technology to deliver audience-centric experiences through the right channels, tactics, and partners. Together with other members of the Experience Planning team, you'll help us chart the future of healthcare marketing and get other teams and our clients excited about it! 


The VP, Associate Director, Innovation position reports into our EVP, Chief Experience Officer. 


What You’ll Do 

  • Innovation strategy: Engage with emerging technologies and channels (AI, XR/immersive content, voice/audio tech, etc.) and identify purposeful opportunities for us to introduce new processes, partners, and tactics into our work, leveraging your strategic prowess to navigate it all 
  • Trendspotting and thought leadership: Provide POVs, guidance, best practices, and inspiration to our clients and agency on emerging channels and technologies and other digital marketing trends. 
  • Agency enablement: Contribute to building out partnerships, cross-brand resources, and processes that allow clients and teams to get up to speed on digital trends/innovation and move quicker on digital opportunities 
  • Creative thinking: Bring bold, novel, digital-first ideas to a wide range of client challenges to drive meaningful action 
  • Client counsel and leadership: Work alongside brand teams and your Experinece Planning cohorts to steer the direction of our work from an innovation perspective – and provide ongoing guidance and insight to clients about the best courses of action from insight to launch. 
  • Presentations: Create dynamic and compelling presentations that deliver digital strategy and new thinking into a clear story, across the agency as well as with clients 
  • New business growth: Play an active role in identifying and driving new opportunities and agency growth with inline brands and perspective clients 
  • Entrepreneurship: Work alongside Experience Planning (XP) leadership to roll out new capabilities and offerings, as well as contribute to the overall growth and development of the team with your ideas and experiences 


What You’ll Bring 

  • Fascination with the everchanging digital space – you love getting your hands dirty to experiment with new apps and technologies   
  • Advanced-level thinking as a innovation strategist (or related field) with 8+ years of experience 
  • A solid, varied foundation in digital with expertise and curiousity across advanced/emerging technologies, web, mobile, and OLA 
  • An entrepreneurial, passionate spirt looking to continually grow and push things to new places 
  • The ability to explain things others may not always fully understand in a way that gets them excited about a channel, tactic, or innovation opportunity 
  • A collaborative nature that is unafraid to tap others for their unique perspectives and points of view as part of your work process 
  • Impeccable written, verbal communication, and storytelling skills  
  • Strong self-direction, motivation, and organization  
  • Pharmaceutical and healthcare experience (or experience in another regulated industry) is a bonus 


The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

  • $155,000 - $165,000


Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. 


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