VP, Associate Director

Job ID
2022-32228
Location
US-NY-New York
Category
Data

Title: VP, Associate Director of Digital Strategy

 

Company/Location: Patients and Purpose

 

Department/Discipline: Strategy

 

Position Overview:

 

  • The VP, Associate Digital Strategy Director will be responsible for developing strategic plans backed by data for our clients and internal teams manifesting into programs & campaigns for patients that better their lives. They are a leader with an understanding of a variety of platforms and technologies

 

  • This position will work with and report into the SVP, Director of Strategy, to further enhance our patient-centric approach to produce marketing campaigns that win. By doing so you’ll greatly impact and add value to the lives of the patients we touch. In this position you’re expected to be data-savvy, an ongoing student of human behavior, and always seeking new ways of garnering insights.

Responsibilities:

 

  • Strategy: The VP, Associate Digital Strategy Director will be responsible for developing many different types of strategic deliverables. These can be complex recommendations for an entire marketing ecosystem considering the competitive landscape, audience insights, and the brand business needs.  The ideal candidate would support product teams in translating their brand strategy into a digital marketing plan and execution have the ability to make recommendations on new technologies and strategies that could increase the campaign performance.

 

  • Content: The best content start with the best insights and strategies.  The VP, Associate Digital Strategy Director will be responsible for defining, developing and executing a strategic vision for a variety of digital channels such as social, email, web properties and media. Expertise on gleaning insights from data sources inclusive of consumer behavior, channel usage, patient journey, social media, and culture is required. Developing a digital customer engagement strategy and helping implement the execution of the engagement model.

 

  • New business: P&P is frequently involved in new business pitches, most of which require strategy involvement. The VP, Associate Digital Strategy Director will be asked to join these efforts to make recommendations on channel and content mix.

 

 

  • Thought-leadership:Given the VP, Associate Digital Strategy Director‘s role in integrated strategy, he/she will be responsible for developing POVs and blog posts on new trends, behaviors, and technologies, helping Patients & Purpose give our clients (and potential clients) valuable perspective and insight. 

 

  • Industry partners/digital development: This position will be responsible for understanding the evolving digital landscape and how we can leverage new technologies and partners for our clients on-going success.

 

 

 

Qualifications and Experience:

  • A bachelor’s degree in business, marketing, or related field; 7+ years of agency experience or equivalent.
  • Pharmaceutical or healthcare experience strongly desired with a fundamental grasp of the constraints and opportunities for marketing within the category
  • The successful candidate will have holistic experience in brand strategy, including:
    • Marketing/Channel strategy
    • Data-driven insights
  • Must be passionate about emerging trends, methodologies, and technologies, and be able to apply them to our clients' businesses
  • Proven collaborator who doesn’t need/want to be the smartest person in the room, check your ego at the door
  • Outstanding public speaking ability
  • Strong analytical skills and experience analyzing reports.
  • Experience with the following platforms: Google Analytics & Facebook Ads Manager. Familiarity with executing social media campaigns across Facebook, Twitter, Instagram, Snapchat, and LinkedIn

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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