VP, Director of Social

Job ID
2021-28827
Location
US-NY-New York
Category
Hidden (20325)

VP, Director of Social 

EDG SOCIAL

220 Varick St., New York, NY, 10014

 

Our Purpose

We’re a full-service agency dedicated to patients and marketing health brands. Our purpose is to make patients better—better communicators with their doctors, better managers of their treatments, and better advocates for their health. Since we opened our doors in 2000 as CDMiConnect, we have always put patients first. Now, as Patients & Purpose, we’re proud to put them in our name.

 

Our People Make The Place
There’s a real sense of community and chemistry here. Our people are a little bit nicer, friendlier, and more collaborative. We genuinely enjoy what we do, and we come together to make a difference in patients’ lives. From new hire happy hours to seasonal events like our summer party, we’re a group that knows how to work hard and have fun. 

 

 

What You’ll Do

  • Creative lead for social projects across the agency giving creative and strategic direction to push our social work
  • Partner with teams to concept social campaigns for brands and organizations in the healthcare space that are meaningful and authentic to the social space
  • Provide social best practices to teams and clients as it relates to strategy, content, design, and community engagement
  • Manage and mentor members of the social team
  • Share social trends, inspiration, and creative examples internally and with clients (via live training and digital channels)
  • Responsible for staying up with platform updates and communicating them to agency teams and clients (when appropriate)
  • Working with others on the P&P Social team to shape and optimize our agency’s social process
  • Share cross team learnings with brand teams
  • Drive and evolve agency's social offerings and capabilities
  • Create social thought leadership content for P&P social channels
  • Identify areas of growth for our brands within the social media space and implement marketing ideas and engagement strategies

 

What You’ll Bring

  • 7-10 years experience at an advertising or social media agency, preferred experience managing a team
  • Extensive knowledge of social media creative best practices
  • A deep passion and curiosity with social trends and other emerging technologies
  • An entrepreneurial spirt looking to continually grow and push things to new places
  • Experience in healthcare or patient-related advertising a plus
  • Impeccable written and verbal communication skills
  • Aptitude to think and learn quickly
  • Strong self-direction, motivation, and organization

 

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