Senior Digital Analyst

Job ID
2021-25378
Location
US-NY-New York
Category
Analytics

 

Title: Senior Digital Analyst 

 

Department/Discipline: Data & Analytics 

 

Location: / New York

 

Overview: The Senior Digital Analyst will contribute to our continued effort where digital technology and data analytics drive business transformation and revenue. If you have a desire to be part of a team that will build upon our burgeoning digital and data operating unit, then please read more! 

 

Our team will be evolving and expanding the analytics offering through both internal competencies and strategic alliances with analytics industry partners. The ideal candidate will have a wide-range of experience with web analytics tools and building data-driven solutions. The position requires a rare combination of deep and sophisticated analytical background; business acumen; a strategic mindset; client, relationship, and project management; and a passion for enhanced ways to visualize data.  

 

 Responsibilities:

  • Extract data from measurement suites and transform it into monthly and quarterly report slide decks that help our clients start, stop or continue their marketing campaigns as driven by analytics
  • Setting up Google Tag Manager tracking on our various digital assets
  • Work closely with P&P senior leaders, agency managing partners, and cross-departmental team members to develop enterprise frameworks, identify external partners, and lead forward-thinking, healthcare data analytics projects focused on supporting key strategic initiatives
  • Demonstrate and maintain in-depth knowledge of the business success drivers, healthcare industry trends, and the competitive marketplace
  • Serve as a thought leader/partner within and outside the company
  • Evaluate current data collection frameworks and toolsets, and architect new frameworks and standards for capturing and visualizing data
  • Lead the standardization and operational improvements of current marketing analytics offerings
  • Collaborate with multiple teams across the agency through inter-departmental relationship building
  • Be an entrepreneur who is willing to "roll up their sleeves" to accomplish current goals while building for the future
  • Share responsibility of educating the agency on data analytics approaches and applications 

 

Qualifications:

  • Seeking an analytics individual who is well versed in statistical analysis, segmentation and predictive modeling
  • Experience with a variety of primary analytic platforms such as Google Analytics, Google Tag Manager and Omniture/Adobe Digital Marketing Suite
  • Ability to manage multiple priorities in a fast-paced, ever changing environment
  • A proactive self-starter who can collaborate amongst a variety of departments
  • Superior logic and excellent communication skills to present complex concepts and data analyses in a clear and effective manner
  • Experience with large data sets and databases; defining; designing; integrating, preparing for analysis, and analyzing data to draw meaningful conclusions and strategic implications 
  • Business acumen; a strategic mindset; client, relationship, and project management; a passion for building new offerings, capabilities, and team player
  • Expert user of Microsoft Excel. Experience with designing, configuring, automating custom reports from within the program
  • Knowledge of Search Engine Optimization and Search Engine Marketing
  • Background in advertising, media or multichannel performance
  • Bachelor’s degree in Statistics, Mathematics, Marketing, or a related field

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