Associate Digital Strategist

Job ID
2020-20557
Location
US-NY-New York
Category
Account Services

pnp-logo-icims-2

 

POSITION OVERVIEW:

 

The Associate Digital Strategist will be responsible for developing strategic plans backed by data for our clients and internal teams manifesting into digital programs & campaigns for patients that better their lives.

This position will work with and report into the Associate Director of Digital Strategy to further enhance our patient-centric approach to produce marketing campaigns that win. By doing so you’ll greatly impact and add value to the lives of the patients we touch. In this position you’re expected to be digitally curious and thirsty for the latest trends as it pertains to digital healthcare technology.

This position will interact directly with clients and internal teams helping them to best employ digital marketing, data and technology. This combination will help to acquire, engage and retain patients. For our clients you’ll be focused on helping them grow their brand reach and elevate their reputation.

 

WHERE YOU’LL SPEND YOUR TIME:

 

Existing accounts – The Associate Digital Strategist will be tasked with injecting digital insight, data and a holistic view into our current book of business. This may span things as simple as one-off tactics that the account folks may not be considering to entire digital ecosystem evaluations that take into account the competitive landscape, audience consumption habits/persona development and recommendations based on brand business needs.

 

New business – Patients & Purpose is frequently involved in new business pitches, most of which require digital strategy involvement. The Associate Digital Strategist will be asked to join these efforts by pulling relevant data (social listening) to back both tactical and overarching campaign recommendations and then present these ideas internally to our pitch team. This will help inform your colleagues in order to inspire ideas and persona creation that can be included in our client facing presentation.

 

Emerging Digital Group (EDG) – Patients & Purpose believes strongly in digital thought leadership, embracing new and innovative healthcare technology and brings these fresh ideas to our clients. This is why EDG exists. As an Associate Digital Strategist you’ll be an integral part of the EDG team and expected to contribute to the ongoing digital evolution that brings great ideas to our clients which positively impacts patients. This manifests into the creation of digital POVs, attendance of digital conferences, and sharing the latest and greatest advances in healthcare technology with the agency.

 

SPECIFIC RESPONSIBILITIES INCLUDE:

  • Social listening and social media strategy
  • Ecosystem development to help our clients identify gaps and opportunities for how their assets drive to/from one and other
  • CRM – draft audience segmentation, cadences and channel recommendations
  • SEO reporting and auditing
  • Audience insight mining, persona development and targeting
  • Connect strategy recommendations to supporting data – could either be historical reporting metrics and/or digital consumption habits of our target audience

 

The expectation is not to have already mastered all of these areas. We will support you with each one so that you become as fluent as possible in each subject and can eventually “stand on your own” when handling them.

 

Business Acumen – 1-3 years of experience and a baseline understanding of customer acquisition, engagement, conversion, and retention. Comfortable either using or learning how to use social listening tools and conduct data mining tasks.  

 

Partnership & Collaboration – Ability/willingness to partner effectively with internal agency departments (such as insights and analytics, planning, account, creative and project management). You should be able to work as part of a team as well thrive in situations that require individual work within and adhering to timeline driven scenarios.

 

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on Social