• Analyst

    Job ID
    2019-14841
    Location
    US-NY-New York
    Category
    Data and Analytics
  • pnp-logo-icims-2

     

    Title: Digital Analyst

    Department/Discipline: Data/Analytics


    Overview: The Digital Analyst will help contribute to our continued effort where digital technology and data analytics drive business transformation and revenue. If you have a desire to be part of a team that will build upon our burgeoning digital and data operating unit, then please read more!

    Our team will be evolving and expanding the analytics offering for P&P through both internal competencies and strategic alliances with analytics industry partners. The ideal candidate will have a wide-range of experience with web analytics tools and building data-driven solutions. The position requires a rare combination of deep and sophisticated analytical background; business acumen; a strategic mindset; client, relationship, and project management; and a passion for enhanced ways to visualize data.

    Responsibilities:
    • Extract data from measurement suites and transform it into monthly and quarterly report slide decks that help our clients start, stop or continue their marketing campaigns as driven by analytics
    • Setting up Google Tag Manager tracking on our various digital assets
    • Work closely with P&P senior leaders, agency managing partners, and cross-departmental team members to develop enterprise frameworks, identify external partners, and lead forward-thinking, healthcare data analytics projects focused on supporting key strategic initiatives
    • Demonstrate and maintain in-depth knowledge of the business success drivers, healthcare industry trends, and the competitive marketplace. Serve as a thought leader/partner within and outside the company
    • Evaluate current data collection frameworks and toolsets, and architect new frameworks and standards for capturing, and visualizing data
    • Lead the standardization and operational improvements of current marketing analytics offerings
    • Be accountable for partner/vendor selection and management
    • Be an entrepreneur who is willing to "roll up their sleeves" to accomplish current goals while building for the future
    • Share responsibility of educating the agency on data analytics approaches and applications

     


    Qualifications:
    • Seeking an analytics individual who is well versed in statistical analysis, segmentation and predictive modeling
    • Experience with a variety of primary analytic platforms such as Google Analytics, Google Tag Manager and Omniture/Adobe Digital Marketing Suite
    • Background in advertising, media or multichannel performance
    • Bachelor’s degree in Statistics, Economics, Mathematics, Operations Research or a related field
    • A proactive self-starter who can collaborate amongst a variety of departments
    • Superior logic and excellent communication skills to present complex concepts and data analyses in a clear and effective manner
    • Ability to manage multiple priorities in a fast-paced, ever changing environment
    • Experience with large data sets and databases; defining; designing; integrating, preparing for analysis, and analyzing data to draw meaningful conclusions and strategic implications
    • Business acumen; a strategic mindset; client, relationship, and project management; a passion for building new offerings, capabilities, and team a must
    • Have worked with pharmaceutical prescription data (IMS), and other syndicated data sources relevant to life sciences (e.g. pharmacy, payer, Wolters Kluwer, or other claims data)
    • Expert user of Microsoft Excel. Experience with designing, configuring, automating custom reports from within the program
    • Knowledge of Search Engine Optimization and Search Engine Marketing

     

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